GREAT HAIR STORIES START WITH AURA

In 2009, a single conviction drove Topline's founding: that the Egyptian consumer and beauty professional deserved access to the same world-class products available to their counterparts in Milan, Madrid, and Seoul. What began as a focused import and distribution operation quickly scaled into a comprehensive beauty ecosystem. Today, Topline operates an integrated supply chain stretching from European and Asian manufacturing partners to the shelves of Egypt's most respected pharmacies, salons, and beauty retail outlets. The company's own proprietary brands — including Professional Color Bella (Italy) and ACTITEZ hair straightening systems (Korea) — demonstrate an ambition that extends beyond distribution into brand creation and ownership. Topline's expansion into the UAE and China has further solidified its position as a regional trade bridge — connecting Egyptian consumers to global beauty innovation, and introducing Egyptian market expertise to international partners seeking MENA market entry